Have you ever wanted a cool Book Trailer, but were daunted by the technical skills and artistic talent you'd need to make one? Helen J. Beal, multipublished literary fiction author is here to make it easy! Take a look at this video she made for her New Release, Thirty Seconds Before Midnight, a quirky, lovable story told from the eyes of a land tortoise.
Technology has unarguably opened up a huge opportunity for
every writer to place their work into the market – but it’s also introduced a
massive amount of competition, with very little quality control. Readers are
the gatekeepers now, and writers’ biggest challenge today isn’t writing a book
or even the publishing process – it’s the marketing. It’s getting in front of
the readers, grabbing their interest first, enticing them to press the download
button.
I think the jury’s still out on the marketing value of book
trailers – I’ve created one, it cost me around $100 to make and I’ve no way of
quantifying how many sales viewings convert to. I’d need to sell around a
hundred books for it to pay for itself. Of course, you don’t need to spend
much, if any money, at all on book trailers, just like you don’t with editing
your work, or creating your cover, but it we’re going to talk about quality
control and creating a top-quality product to take to market, you want
everything to shine, don’t you?
So how do you make a book trailer? Here it is in 7 easy
steps:
STEP ONE: CREATE YOUR
STORY:
Hey, you’ve already written the book and probably a synopsis
too either as part of your planning process or perhaps for querying agents or
entering competitions. Now all you need to do is decide on how that story
translates to the screens of a book trailer. Remember not to tell the whole
story – you need to find a balance between giving the potential reader a sense
of what they story’s about and making them want to find out more.
STEP TWO: FIND YOUR
VIDEO FOOTAGE AND VIDEO:
If you want to keep the costs down, use your own or take these yourself, but there’s lots of stock out there in easy to search sites. I’ve purchased media from Shutterstock, Pond5 and iStockPhoto. Photos and clips can be of places, characters, objects, themes within your book but overall should give the viewer strong visual clues to the book’s content. Video’s generally more expensive that pictures – I think a combination of the two works really well.
If you want to keep the costs down, use your own or take these yourself, but there’s lots of stock out there in easy to search sites. I’ve purchased media from Shutterstock, Pond5 and iStockPhoto. Photos and clips can be of places, characters, objects, themes within your book but overall should give the viewer strong visual clues to the book’s content. Video’s generally more expensive that pictures – I think a combination of the two works really well.
STEP THREE: CHOOSE
YOUR SOUNDTRACK:
Again, the auditory experience of the trailer viewer should
somehow reflect what their experience will be reading the book: scary book =
scary music for example. I use Jamendo for
this bit. They’re big into creative commons and though you’ll need to purchase
a license for commercial use for the music you choose for your trailer, I’ve
found them very flexible when I’ve explained what I’m trying to do. I’ve seen
some trailers with voice-over too. I haven’t tried this yet myself but I worry
that it could come across as pretty amateur with out a trained and experienced
voiceover artist doing the work.
STEP FOUR: PUT YOUR
TRAILER TOGETHER:
I’m a mac user so I get iMovie for free which is awesome for
this kind of work. You create your project, drag in your clips and images, lay
over the text, adjust the timings and fades and layover the music - easy. And
fun. If you have a PC you might want to use something like Windows Movie Maker
which does the same job. Personally, and it’s worth noting here that I don’t have
a huge attention span, I think you should keep the length of the trailer to
around sixty seconds. Three minutes is definitely too long.
STEP FIVE: WORK ON
YOUR FINAL CREDITS :
You’ll need to tell the viewer where they can go now to buy
your book. I use Artboard to create these graphics (around $25 from the iTunes
AppStore) as I use it a lot to create banners and images for my websites but
you could use Powerpoint as effectively.
STEP SIX: MAKE IT
AVAILABLE:
Once you’re done you can upload straight from iMovie into
youtube, Facebook etc
STEP SEVEN: SHARE IT:
Only you can tell people it’s there. If they tell other
people that’s awesome and if you’ve created something totally stupendous it
might even go viral. Testdrive it with your friends on Facebook, upload it to
your Amazon author page, feature it on your own websites, tweet about it, drive
traffic to it.
Did you view my video for Thirty Seconds Before Midnight? What did you think? What would you have done differently?
Here are some other book trailers to inspire you – which is
your favourite?
-
‘The Snow Child’ by Eowyn
Ivey – okay so this is from one of the big publishers and is probably a
little out of most independent publisher’s budget as is an animation. That
said, even for an animation it’s quite straightforward. I recently downloaded
Animation Desk for my iPad and, inspired by this, will see what can be done!
-
Mrs Darcy and the Aliens by
Jonathan Pinnock – very easy to do this one, take some video footage and
overlay subtitles and voiceover in French. Warning – to pull this off you need
an exceptional sense of humour and good speaking French.
-
The Prisoner of Heaven by
Carlos Ruiz Zafon – this one’s also from big publisher but not to difficult
to replicate as it’s mainly photos with a soundtrack / voiceover. Very
professionally done though, obvs.
-
Click! An Online Love Story
by Lisa Becker – I loved this trailer so much I bought the book and I loved
that too. I particularly enjoy the cheery little tune. It’s funny too. Very
clever way of telling the story of the story through an email conversation. And
a great call to action at the end.
Helen J. Beal Author Bio:

I found I had a specialist instinct for building businesses and whilst this satisfied some of my creative impulses, my desire to write continued to grow, culminating in a move out of London to Chichester to regain control over my free time and be near the sea. I discovered not long after that it was both possible and financially viable to work a three day week and write for four. Happy days.
Books by Helen J. Beal:
Books by Helen J. Beal:
Thanks for the great tips. Haven't checked into doing this yet, but this post certainly helps!
ReplyDeletei wish i could have linked to your post with mine. i like the Etch-a-sketch trailer. that is unique. your post is short and to the point. mine seemed to drag on but my background is writing articles so i'm stuck with it plus i wanted to get the authors views in there.
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